Business Check Logos
The front of your office building. Company T-shirts and apparel. Stationary. Your Web site. Emails. Advertisements. The astute business owner is always looking for ways to brand his or her product, and a logo is one of the best ways to do so. By now, your logo can be found on just about anything associated with your product. One area that’s too often forgotten? Business checks.
Logos are a simple way to draw attention to your company, product or services. The goal of a logo is to get people to think of your company every time they see it. Those that are most successful are the logos that remain the same for years to come. People get used to seeing it. A logo can be just as effective of a marketing tool as any major advertising campaign.
How many people see your checks?
And your business checks are no exception. Think of your business checks as mini roving advertisements. How many people see your check after you sign it? If you’re a business owner, at least four people likely handle your checks before they reach a bank, starting with a receptionist, to accounts receivable to the department that handles bank deposits. Your check is then handed off to a bank’s various accounting departments. By the time your business checks are finally filed away, it’s possible that each has been touched by at least a dozen people.
Logos last long after advertising dollars shrink
It’s simply another way to brand your business and give it an identity. The goal is to make your company – and logo – as recognizable as possible. The more people see your logo, the more recognition your company garners. Those who handle your check probably also handle checks from other clients – and are more likely to remember your business the next time they need to buy your products or services. And when times are tough financially, and advertising and marketing dollars are in short supply, an effective logo will stand the test of time. The Nike swoosh, for example, is one of the most recognizable logos in the world.
Importance of size, shape and color
You want your company logo to stand out. The shape, therefore, should somehow correlate with the name of your company or be relevant to your business. A local barbershop, for example, would want some kind of logo that incorporates scissors it. For one, it makes it easier for consumers to remember you. It also prevents potential customers from having to guess what kind of company the logo is associated with. Colors can play a big role in a logo’s success.
But putting your logo on business checks takes some consideration. You don’t want a logo on your checks that has a lot of small print on it, because check logos will be small anyway. Instead, you may have to go with a scaled-down version of your logo.